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How Green is Household Behaviour?

Sustainable Choices in a Time of Interlocking Crises

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Household choices – such as what to eat, how to get to work and how to heat our homes – have significant implications for the environment. With the urgency of environmental action and the need to shift to more sustainable consumption patterns, making more sustainable choices holds great potential to reduce environmental impacts. Yet in the context of interlocking crises, governments face challenges in supporting households with policies that realise this potential.

How Green is Household Behaviour? presents an overview of results from the 2022 OECD Survey on Environmental Policies and Individual Behaviour Change. The survey investigates household attitudes and behaviour with respect to energy, transport, waste and food systems. It was carried out across more than 17 000 households in 9 countries, including Belgium, Canada, Israel, France, the Netherlands, Sweden, Switzerland, the United Kingdom and the United States. The data collected also include information on self-reported motivations and barriers to change, providing a unique source of empirical evidence to inform policy efforts to shift to more sustainable consumption patterns.

English Also available in: French

Foreword

This report provides an overview of the third round of the OECD Environmental Policies and Individual Behaviour Change (EPIC) Survey. It was implemented in 2022, following similar surveys in 2008 and 2011. The survey records attitudes and behaviour related to the four areas considered in the survey: energy use, transport, waste practices and food consumption. Further, it records the socioeconomic characteristics of respondents and households, as well as the characteristics of their residence and residential location. It also includes questions that focus on the policy factors influencing household behaviour, such as the use of economic incentives (e.g. waste charges, subsidies for investing in energy efficiency equipment) or information (e.g. energy efficiency of appliances, organic food). As such, the report provides unique insights into households’ knowledge and perceptions about environmental issues and their reported actions and barriers to making more sustainable choices.

English Also available in: French

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