Over the past decade Zambia has taken important steps in building a more efficient framework for setting up businesses, hence addressing some of the structural and operational bottlenecks inherited from the centrally planned economy prior to 1990. This chapter examines various measures adopted by the government to reduce administrative burdens on investors and to increase the role of the Zambia Development Agency in promoting investment. This chapter also illustrates that while reforms such as the Business Licensing Reform Programme are showing impact, Zambia could take better advantage of various investment promotion options available so as to become a more competitive investment destination.