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Sector Specific Sources of Competitiveness in the Western Balkans

Recommendation for a Regional Investment Strategy

image of Sector Specific Sources of Competitiveness in the Western Balkans

The Western Balkan region benefits from a cost-competitive labour force and geographic and cultural proximity to EU markets. However, cost competitiveness as a source of differentiation is not sustainable. Cost levels are increasing gradually in some sectors, reducing firms’ profitability. In order to sustain competitiveness, the Western Balkans needs to move up the value chain, from investing in automated technology to producing higher-quality goods and enhancing its human capital. This report examines the apparel manufacturing, automotive components and business process and technology outsourcing sectors, focusing on market competitiveness factors, industry key success factors and policy recommendations.

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Approach and Methodology

The identification of the sectors covered by the project “Defining and Strengthening Sector Specific Sources of Competitiveness” (the SSSC project) was carried out based on the Sector Prioritisation Framework (SPF) methodology. This approach is based on a three-step process involving stakeholder consultation; data collection and quantitative analysis; and validation of results with key stakeholders .

English

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