This chapter explores the relationship between different communication models and trust in government institutions in Korea.* Based on results from the OECD-KDI survey it argues that for achieving higher institutional trust levels the following features in government communication are essential: democratic governance values; commitment by government leaders to build a horizontal relationship with its citizens; using the right channels; clear ground rules; resource capacity; and principles of transparency and fairness.* This chapter was drafted by Taejun (David) Lee and Soonhee Kim from the KDI School of Public Policy and Management.