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OECD Tourism Trends and Policies 2016

image of OECD Tourism Trends and Policies 2016

Tourism Trends and Policies, published biennially, analyses tourism performance and major policy trends, initiatives and reforms across 50 OECD countries and partner economies, providing up-to-date tourism data and analysis. The report is an international reference and benchmark on how effectively countries are supporting competitiveness, innovation and growth in tourism.

Tourism has successfully weathered the effects of the global economic crisis, and active tourism policies have played an essential role in supporting a competitive and sustainable tourism economy. The 2016 edition captures these ongoing trends - presenting standardised data covering domestic, inbound and outbound tourism, enterprises and employment, and internal tourism consumption - and reports on how seamless transport can enhance the tourism experience, as well as the opportunities, challenges and implications of the sharing economy for tourism.

English Also available in: French

Executive summary

Tourism continues to demonstrate its key role in generating economic activity, employment and export revenues in the OECD area, where it directly contributes, on average, 4.1% of GDP, 5.9% of employment and 21.3% of service exports. Tourism offers strong potential to support job-rich growth and at around 80%, tourism exports also generate higher than average domestic value added. International tourist arrivals surpassed 1.1 billion in 2014 (World Tourism Organization), following a resurgence in arrivals to OECD countries (6.4%), which increased at a faster rate than the global average (4.2%). Notwithstanding this, arrivals to emerging economies are projected to grow at double the rate of that in advanced tourism economies up to 2030.

English Also available in: French

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