1887

OECD Report on Public Communication

The Global Context and the Way Forward

image of OECD Report on Public Communication

The first OECD Report on Public Communication: The Global Context and the Way Forward examines the public communication structures, mandates and practices of centres of governments and ministries of health from 46 countries, based on the 2020 Understanding Public Communication surveys. It analyses how this important government function contributes to better policies and services, greater citizen trust, and, ultimately, stronger democracies in an increasingly complex information environment. It looks at the role public communication can play in responding to the challenges posed by the spread of mis- and disinformation and in building more resilient media and information ecosystems. It also makes the case for a more strategic use of communication by governments, both to pursue policy objectives and promote more open governments, by providing an extensive mapping of trends, gaps and lessons learned. Finally, it highlights pioneering efforts to move towards the professionalisation of the government communication function and identifies areas for further research to support this transition.

English

Communication applications for openness and improved public policies and services

This chapter analyses the contribution of public communication to improved policies and services as well as to the fundamental open government principles of transparency, integrity, accountability and stakeholder participation. It focuses on campaigns, crisis and internal communication, as well as media relations. It makes the case for communications as a lever of government and a key contributor to good governance and democracy. It provides examples of how it can be used to advance countries’ strategic objectives with a focus on the responses used during the COVID-19 pandemic.

English

This is a required field
Please enter a valid email address
Approval was a Success
Invalid data
An Error Occurred
Approval was partially successful, following selected items could not be processed due to error