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OECD Report on Public Communication

The Global Context and the Way Forward

image of OECD Report on Public Communication

The first OECD Report on Public Communication: The Global Context and the Way Forward examines the public communication structures, mandates and practices of centres of governments and ministries of health from 46 countries, based on the 2020 Understanding Public Communication surveys. It analyses how this important government function contributes to better policies and services, greater citizen trust, and, ultimately, stronger democracies in an increasingly complex information environment. It looks at the role public communication can play in responding to the challenges posed by the spread of mis- and disinformation and in building more resilient media and information ecosystems. It also makes the case for a more strategic use of communication by governments, both to pursue policy objectives and promote more open governments, by providing an extensive mapping of trends, gaps and lessons learned. Finally, it highlights pioneering efforts to move towards the professionalisation of the government communication function and identifies areas for further research to support this transition.

English

Public communication responses to the challenges of mis- and disinformation

This chapter provides a brief overview of the rapidly evolving phenomenon of mis- and disinformation and analyses how governments’ public communication function can contribute to responding to it. Informed by OECD survey data, the chapter first reviews countries’ efforts to institutionalise their response to these challenges, notably through the creation of official guidance and strategic documents, training and evaluation, and the role of intra- and inter-governmental co‑operation. It then explores specific communication practices and opportunities to engage with private sector and civil society stakeholders to support a holistic response to the mis- and disinformation challenge.

English

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