The Culture Fix
Creative People, Places and Industries
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Cultural and creative sectors and industries are a significant source of jobs and income. They are a driver of innovation and creative skills, within cultural sectors and beyond. They also have significant social impacts, from supporting health and well-being, to promoting social inclusion and local social capital. As national and local governments reconsider growth models in the wake of COVID-19, cultural and creative sectors can be a tool for a resilient recovery if certain longer-term challenges in the sector are addressed. The report outlines international trends with new data, including at subnational scale. It addresses issues in cultural and creative sectors in terms of employment, business development, cultural participation and funding, both public and private. It provides analysis of how these sectors contribute to economic growth and inclusion, taking into account the impact of COVID-19 related crisis on jobs and firms. Finally, it offers recommendations on how to capitalise on the role of cultural and creative sectors in national and local recovery strategies.
Cultural participation as a driver of social and economic impact
Individuals access cultural goods and experiences in a myriad of ways. This cultural participation is linked to a number of areas of social and economic impact: social inclusion, education, innovation, well-being and health, and civic engagement. It can also be instrumental in tackling societal challenges from new angles, favouring resilience, skills creation, and prosocial behavioural changes. This chapter outlines why cultural participation is important for local development and should be viewed as a tool for policymakers in many fields, beyond cultural policy. It provides a comparative analysis of cultural participation at the national and regional level. It also highlights that effective culture-driven developmental policies depend on a deeper understanding of the way in which cultural participation generates social value, calling for more data and evidence on cultural participation.
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